Gen Z, otherwise known as Generation Edge, influences $600 billion dollars of family spending. 60+% of them have a loud and influential voice within the family, making decisions on where & what to eat. This generation, because of their millennial predecessors, is more savvy and aware of health and adventurous eating. From the crib, these kids have been developing their own cravings for food & beverage menu items. Learn how to deliver the intersection of health and craveability through the lens of Gen Z. Using proprietary and custom trend research, CCD Innovation will present forward thinking recommendations on how operators can tap into this straight- talking consumer group as they grow up. >>Scroll down to see short video from the conference.