Fruit Refreshers

The Challenge: Del Monte enlisted CCD Innovation to help it transform the Canned Fruit Category and to expand its portfolio through unique and proprietary product innovation.

The Result: Innovation that resulted in an adult-focused premium platform extending Del Monte’s brand to contemporary, fruit-based snacks that provide healthier snacking options with on-the-go convenience.

The Process: Partnered in identifying consumer insights that informed the CCD Innovation methodology. Identified platform concepts, along with product and flavor profiles that led to development of the Fruit Refreshers.