Challenge

Develop a line of delicious and chef-inspired marinades and sauces that meet a consumer demand space, leverage the brand’s existing equity and deliver against a versatile eating occasion.

Approach

Harness CCDI’s blend of culinary and food science experience to develop four sauces and marinades that deliver on California Olive Ranch’s brand proposition and meet the mark for consumers’ expectations.

Co-create with the target consumers, leveraging a proprietary quantitative consumer research methodology to refine the product concept, positioning and formulations.

Results

Development of four marinades and sauces with a clean ingredient statement, versatile application, and chef-inspired flavor systems. Development of a pipeline of future marinades and sauces that leverage current market trend and targeted consumer feedback.