Challenge
The iconic Krispy Kreme brand chose CCD Innovation to develop a line of joyfully delicious milkshakes and donut ice cream desserts that meet Krispy Kreme Donut’s brand positioning and mission. CCDI created menu items for its new restaurant concept while focusing on extending consumer in-store engagement.
Approach
CCDI conducted a strategic immersion program to understand the innovation opportunities focused on strengthening the business model, driving shareholder value and increasing community engagement.
Utilizing CCDI’s Chefs’ Council ® expertise to bring to life platform territory opportunities.
Multi-dimensional evaluation of winning product concepts based on consumer appeal, feasibility, in-store application (i.e., drive-thru), and brand equity.
Results
In addition to creating a menu strategy concept positioning, CCDI prioritized and developed a range of product concepts that successfully delivered on new levels of consumer engagement.
SERVICES PROVIDED:
Strategic Consumer and Need State Alignment
Trend Immersion
Chefs’ Council® Creative Session
Culinary Spark Development
Tactical Pipeline Development
