Fueled by The Power of Taste®

Our strategic approach empowers leading brands across CPG, food service, and restaurant sectors to develop compelling, future-ready offerings with lasting impact.

At The Center for Culinary Development & Innovation (CCDI), the art of culinary creativity is blended with the rigor of trends-driven research to fuel next-generation food and beverage innovation. Through a layered methodology—combining multiple inputs such as marketplace data, trend forecasting, category landscape audits, consumer need states, and cultural behavior analysis—the unmet needs and emerging desires that shape how people eat and drink are uncovered.

Our Vision is Food Vision®

Our Food Vision® process identifies leverageable trends, market insights, and culinary-inspired innovation that unlock high-potential opportunity areas, identifying where to play and right to win whitespace opportunities. Everything’s designed to give you confidence in the process as well as the outcome. As a result, winning products are designed to meet your goals and exceed your expectations. And for brands pursuing ambitious innovation goals, structured, horizon-based roadmaps support key stakeholder alignment while balancing the realities of portfolio development timelines.

Part of the F&B Industry Network

Originally founded in 1993 to provide culinary development expertise by tapping into the insights and creativity of its proprietary Chefs’ Council, CCDI is now part of an expansive food and beverage industry network.

As the culinary-inspired innovation team within JPG Resources, CCDI offers a comprehensive suite of strategic innovation pipeline planning services including ideation and concept development, all the way through to commercialization. Collectively, each year, we research, study, guide and partner with over 1,000 food and beverage brands – that’s an incredible force that allows us to amplify our learnings and apply them to your business.

Where Speed Meets Certainty

Together as partners, we’re a closeknit network of founders, R&D experts, and brand builders that has one mission grounded in reality – to make your ideas viable, scalable, and profitable. Consider us an extension of your internal teams—bridging insights, strategy, and culinary creativity to spark product ideas that resonate. Our process is built for cross-functional alignment, seamlessly connecting innovation, R&D, marketing, and culinary partners around a shared vision.

From Idea to Impact

Your business will be propelled to:

Translate emerging food trends into scalable, on-brand concepts
Develop new product opportunities aligned with credible hunting grounds
Rapidly prototype and iterate with technical feasibility in mind
Bridge front-end innovation with real-world commercialization
Collaborate across innovation, R&D, culinary, and marketing functions

Explore Our Innovation Capabilities

Expert F&B Innovation Team Gets You There Faster

Meet the seasoned team of food and beverage innovators that collectively bring their experience to meet your brand where it is today and guide it to where you want it to go. Because our team has worked on behalf of both start up and legacy food and beverage companies for over 30 years, our combined expertise and guidance is your gain. The knowledge acquired and lessons learned means our team not only gets you and what you’re trying to achieve, but gets there faster and with fewer mistakes.