Turning Experience Into Advantage
Everything we do at CCDI tends to be three things –
1
Completely Built for You
2
Totally One-of-a-Kind
3
Confidential.
But here’s what we can tell you.
Smarter Speed to Market
Food and beverage companies, brands and teams, of all shapes and sizes, seek us out for what they can learn from us. Our seasoned backgrounds, combined with our ability to tap into our vast network of F&B industry connectors, organically apply and intentionally accelerate what we’ve learned to solve your unique business problems.
From Brief to Build
Our specialty is navigating complex or unarticulated innovation opportunities with cross-functional teams that are diverse, spanning innovation, R&D, marketing, sales, operations and licensing partners. It’s during this process that you’re expertly guided through creative innovation to meet both your brand and business goals.
Product Iteration
->
Line Extension
->
Brand Extension
->
Category Disruptor
->
Category Creator
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Product Iteration -> Line Extension -> Brand Extension -> Category Disruptor -> Category Creator ->
Examples of Innovation Results
Crafting a $250M, seven-year innovation roadmap for a global snack brand producing a total 15 winning, five-star rated concepts
Translating global food trends into successful culinary-inspired commercial designs that deliver on The Power of Taste® for high protein, gluten-free frozen meals
Developing a three-year innovation pipeline leveraging trends and whitespace opportunities to deliver a new technology unlock in BFY, gluten-free snacks
Delivering on the self-care job to be done in the mainstream national grocery coffee aisle with chefs’ inspired ideation generating 130+ concepts, streamlined into a three-year, horizons-based pipeline
Creating new opportunities for three products in the mini-meal snacking occasion that, not only passed significant global testing hurdles, but introduced new usage occasions for the brand
Transform Culinary Inspiration into Commercial Success
Top companies across the food and beverage industry are our collaborators, from CPG brands, quick serve and fast casual restaurants food service. Together, we build innovation roadmaps that lead to craveable, differentiated products and sustained growth.
Select Client Roster:
Turn Fresh Thinking into Flavorful Reality
Calling all innovation, marketing and R&D teams! Looking for your next spark of inspiration or a fresh perspective?
Stay ahead of the curve. Tap into industry insight, explore emerging trends and develop brand-fit product innovation concepts.
Let’s connect!