Our Spectrum of Capabilities

CCD Innovation’s four areas of expertise span all phases of food and beverage innovation.

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Strategy:
Transforming Ideas Into Business

Our strategy team expertly leverages trend and consumer insights, culinary passion, marketplace realities and commercialization guardrails to create inspired food and beverage products that connect brands to consumers and drive business goals.

 
 
 

Trends:
Seeing Ahead of the Curve

Our trend experts provide a 360° perspective of the foodscape and the relevant trend translations to inform innovation that connects to evolving consumer needs.  

 
 
 

Culinary:
Making Magic

We draw upon the crackling energy of our Chefs’ Council®—an inspired group of 100 chefs and culinary professionals—to create imaginative and unanticipated ideas that ignite the talents of our food scientists and developers.

 
 
 

Commercialization: Shelf-Ready, Fast

Our commercialization team engages at every step, ensuring that we deliver on our speed-to-market promise with production-ready solutions that are practical, achievable and on-strategy.

 
 
 

"You do your best innovation work when you are having fun and working with CCD. CCD has an uncanny ability to analyze and synthesize information (trend, market data, culinary and consumer observation). Their ability to turn 'Ahas' into actionable insight is amazing. They don’t stop there! They creatively turn those insights into tangible product prototypes and marketing propositions. Now that’s value!

– CARLOS BARROSO | VP GLOBAL R&D, CAMPBELL SOUP