How did everyone get so obsessed with the Instant Pot?

Emily Laurence explores the fascinating and never-ending Instant Pot trend in this detailed article on the website Well + Good. We opine in the article that one of the reasons it’s so popular is because it’s so well suited to how people shop and cook today: very last minute. And so, an electric appliance that can cook ribs to fork-tender in 18 minutes fits the bill. It’s the greatest kitchen cooking hack around and is so versatile. Feelings of FOMO add to the urgency and desire to jump on the bandwagon, and Amazon sales don’t hurt.